rebrand | logotype | packaging

Aceites Abril

The goal of this class project was to redesign the packaging of a brand in need of an update. I chose one of my favorite olive oils -- Aceites Abril, whose current packaging does not do justice to the quality of their product. I tried to emphasize their heritage and history while giving their product a premium yet understated feel. To accomplish this, I combined vintage photographs of Spanish “campesinos” (peasants) with vibrant colors and bold typography.